In the Hot Seat: Leading Through Public Scrutiny

This class will be held from 10am - 3pm at the School Of Government.

In today’s challenging environment, local elected officials are often the first to address constituents' concerns, sometimes facing their frustrations and anger. This workshop focuses on crisis/issue communication best practices, empathy in challenging situations, diffusing tense exchanges, and handling public scrutiny.

Led by the seasoned media law attorney and crisis communication expert, Mark Weaver, this session will provide practical tips to help officials navigate these challenging scenarios effectively.

Participants in this workshop will learn:

  • Ways to express empathy and understanding in challenging situations
  • Crisis communications best practices
  • How to respond to questions you’re not allowed to answer
  • Techniques for diffusing tense exchanges.
  • Understanding where people may and may not record your activity and what to do when someone with a camera crosses the line.

LELA Level:  This is a 201 Level course in the Local Elected Leaders Academy. Elected officials who attend this class will earn 6 credits towards the Practitioner recognition certificate.  

Members of Civic Federal Credit Union (Civic) and Local Government Federal Credit Union (LGFCU), who are local government employees, are eligible to apply for a scholarship towards tuition for conferences, classes, and seminars offered by the School of Government. There are four deadlines to submit applications:

  • March 1 (for courses starting between April 1 and June 30)
  • June 1 (for courses starting between July 1 and September 30)
  • September 1 (for courses starting between October 1 and December 31)
  • December 1 (for courses starting between January 1 and March 31)

The North Carolina Association of County Commissioners provides cost offsets for county elected officials to attend LELA courses. For information on this discount please click the link below.

  • Chapel Hill, NC
    October 30

    Chapel Hill, NC
    View Scholarship Information

    Members of Civic Federal Credit Union (Civic) and Local Government Federal Credit Union (LGFCU), who are local government employees, are eligible to apply for a scholarship towards tuition for conferences, classes, and seminars offered by the School of Government. There are four deadlines to submit applications:

    • March 1 (for courses starting between April 1 and June 30)
    • June 1 (for courses starting between July 1 and September 30)
    • September 1 (for courses starting between October 1 and December 31)
    • December 1 (for courses starting between January 1 and March 31)

    The North Carolina Association of County Commissioners provides cost offsets for county elected officials to attend LELA courses. For information on this discount please click the link below.

    View Cancellation Policy
    Course participants who cancel their registration on or before October 22, 2024 will receive a full refund. No refund will be made for cancellations on or after October 23, 2024, but you will receive a transferrable credit to be used within 12 months. Click here to view the School’s full cancellation and refund policy.
    $250.00
    Registration and payment for this course grants access for a single attendee. In order to register a group of attendees, please register each person individually. If you have questions, please contact our registration office at registration@sog.unc.edu or 919.966.4414.
There are no materials avaliable for this course at this time.
For all registration questions, resetting passwords, or login issues please contact:

Dale Zuckert

Assistant Registrar
919.966.4414
For questions regarding course details, including location, schedule, materials, and continuing education credits, please contact:

Leslie Rich

Program Associate; Management, Administration, and Leadership Group
Manager of Elected Official Programming, Center for Public Leadership and Governance
Adjunct Professor